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Boardroom Breakfast: investors, executives, industry experts stress-test innovation developed by 4 start-up founders from Bangalore to Brooklyn

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Rachel Pratt, New York Road Runners SVP, captivated guests with youth success stories and growth trajectory

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All-Star line-up (l-r): Maggie Huang (Co-Leader, November Project Brooklyn); Jessie Zapotechne (Community Leader, adidas); Darcy Budworth (Founder, Take The Bridge); Alison Désir (Founder, Harlem Run); Greg Cass (President, Central Park Track Club)

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Olympic Finalists Ray Flynn (prominent agent / Millrose Games Director) and Tim Hutchings (TV personality / Brighton Marathon Co-Founder) hash out Cade Netscher's Neurun value prop as investors and executives tune in

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FRIDAY, JULY 30, 2 PM EST Inside the Games with 2x Olympic Champion & Entrepreneur Natasha Hastings

After winning 2 Olympic Golds for Team USA, Natasha Hastings took her trademark tenacity, style and personality on an entrepreneurial journey - all while becoming a mother. Her latest venture Track Girls Summer, with co-host Kori Carter youtu.be/Jjp1MxAyZwQ focuses on Track & Field and culture. Natasha will share her incredible Olympic journey: roadmap, athlete experience, fashion, rules, surrounding information/misinformation and more.

TRACKCRED SUMMIT

FRIDAY, FEB 28, 3:00 - 6:30 PM

ATLANTA, GA

Technology & Innovation in Running :: Summit & Startup Showcase

Downtown Atlanta, one block from Centennial Olympic Park (address shared upon registration)

3:00 pm Doors Open

3:15 – 3:45 pm Session 1: Technology, Data & Analytics in Performance & Career Management and VDOT O2 (feat Olympic Trials Qualifiers) showcase

Refreshments & Networking

4:00 - 4:30 pm Session 2Visual Storytelling & Digital Engagement for Athletes, Events, Organizations and Neurun showcase

Refreshments & Networking

4:45 – 5:15 pm Session 3Focus on Diversity & Inclusion, Communities, Creative Brand Strategy

5:15 – 6:30 pm Cocktail Hour

TRACKCRED CONNECT - FRIDAY, FEB 7, 2020 - NYC

8:00 - 9:30 am EXECUTIVE BREAKFAST with Running/Track & Field Champions of Innovation

142 West 57th Street, between Sixth and Seventh Avenues, hosted by Spalk

Featuring presentations by NeurunSpalk TV, axle ai, Charity Footprints - innovators focused on performance, broadcasting, content, events in popular sports - present to a room of elite athletes, agents, race directors, technology, media, brand executives, investors

2:00 - 5:00 pm BUSINESS CONFERENCE

11 Times Square, Eighth Avenue between 41st and 42nd Streets (hosted by Microsoft)

2:00 – 2:45 pm Session 1: Technological Innovation: Evolution of Personal and Enterprise Career &  Finance Management from the perspective of Elite Athletes/Financial Professionals

2:45 - 3:00 pm Networking/Transition to Session 2

3:00 - 3:45 pm Session 2: Visual Storytelling & Digital Engagement: Creating Relevant Content; Managing the Second Screen; Ramping up Olympic Audiences for Trials & Games; Leveraging Advertisers & Technology Partnerships

4:00 - 4:15 pm Networking/Transition to Session 3

4:15 – 5:00 pm Session 3: Key Legal Topics: Wearable Tech, Personal Health & Data Privacy; Sponsorship and Image Rights: IOC, Rule 40 and TOP vs. individual athlete sponsors

5:00 – 6:00 pm Networking Cocktail Hour

TRACKCRED CONNECT - FRIDAY, NOVEMBER 1, 2019 - NYC

Inaugural TrackCred Connect NYC was held Friday, November 1, 2019

20 speakers and 85 guests including 4 Olympians (Silver medalist / event director, Finalist / TV personality, Finalist / top agent & event director, Finalist / legendary running coach), startup Founders, investors, CEOs, technology execs, data scientists and running community leaders. In the morning Boardroom Session, 4 innovative start-ups’ fundamental technology, go-to-market strategy and use case viability were stress-tested by Running industry experts, VC & PE investors and Technology, Media & Entertainment executives who offered real-time feedback on product-market fit, value proposition and long-term business viability. The afternoon Conference comprised four Sessions (with prominent speakers representing leaders in each category): Performance, Marketing & Innovative Data Applications (Accenture, DirectAthletics, Miro AI, iGaming Capital, ESPAT); Kids' & Families' Journey in the Sport (NYRR, Girls on the Run, Athletica Rewards); Diversity & Inclusion in Running Communities (Take The Bridge, Harlem Run, adidasrunners, Central Park Track Club, November Project); Visual Storytelling & Digital Engagement (Kiehl's, GoFundraise, Opendorse). As intended, multiple conversations on immediate and long-term partnerships started in the room are continuing today between such diverse stakeholders in the Running economy as

Technology corporations, Brands, Events and Organizations on one side and Start-ups on the other discussing commercial partnerships

- Investors and Corporations on one side and Start-ups, Events and Brands on the other discussing investment in R&D and new market entry

- Start-ups and Athletes on one side and Start-ups on the other discussing product integration, cross-promotion and endorsements

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